appraiser marketing

Search Engine Success – How to Rise to the Top

Want more visits to your website? Then be more linkable. Here’s how search engines work. Spiders, also called crawlers or bots, crawl across the Web collecting keywords and links from web pages. Spiders navigate the Web using hypertext links the same way we do. Each time a spider finds hypertext on a page, it follows the… Read More

Sending PDF Appraisals – How to Hit a Home Run Every Time

Sending PDF Appraisals How to Hit a Home Run Every Time By David Biggers, CEO of a la mode I’m writing this article while at Cooperstown Dream Park, which hosts week-long baseball tournaments for 12-year old kids, just outside of Cooperstown, New York, home of the National Baseball Hall of Fame.  It’s a unique experience… Read More

Benefits of an Open House

Editor’s Note: According to long-time appraiser Barry Lebow, attending open houses is a great way for appraisers and inspectors to add clients, attract new business and become better professionals. Benefits of an Open House By Barry Lebow With the market slowing down, appraisers are looking for ways to drum up business. I have found first… Read More

Green Appraising

The good news for appraisers is that while you weather the current economy you can position yourself to be a highly qualified and credentialed “green” appraiser without significant capital or time expenditures. The result is a competitive advantage, compliance with USPAP’s Competency Rule and new sources of work. Many of you remember the excesses that characterized… Read More

Appraising for Non-Lenders

In order to continue in this profession with a decent income, residential appraisers have to begin looking for additional clients outside of the lending industry. Non-lending clients are attorneys, accountants, agents, homeowners and insurance companies (for insurable value), among others. Attorneys need appraisals for marital assets for divorces; accountants need appraisals for estate purposes (retrospective market… Read More

Thinking Outside the Check Box

Editor’s Note: Appraiser Bryan Reynolds shows you one way to stand out from the pack in the minds of your clients: by sharpening your professional skills and thinking outside the checkbox. Thinking Outside the Check Box by Bryan S. Reynolds, AQB Certified USPAP Instructor Appraisers have had blinders on for way too long. It is time… Read More