Home Inspectors

Growing Web Business: Converting Visitors to Customers

Growing Web Business: Converting Visitors to Customers by Nick Gromicko A home inspector’s website should have only one goal; to convert visitors to customers. Here’s how it’s done. A home inspector’s website is not a newspaper, television, magazine or building. Unlike most websites it should not serve multiple purposes. Don’t give your visitor any freedom to find anything but...… Read More

Moisture & Mold: Steering Clear of Liability

The presence of mold is a contentious issue for building owners, builders, insurance companies, real estate agents and others. Mold addendums to sales contracts are now offered by many real estate boards for use by their members in sales transactions. As a professional appraiser or inspector you need to understand mold and all its… Read More

Speaking Like a Pro

Speaking Like a Pro By Mike Casey Professional phrases for common situations: Newbie: “This is stupid,” or “Geez, will you look at this!” Pro: “For increased safety, we recommend…” Or “For optimum performance we recommend…” Newbie: Instead of the “Code Word” say: Pro: “Not serviceable, nonstandard, substandard, unconventional, inadequate, temporary.” Newbie: “It’s old.” Pro: “The… Read More

Importance of Answering Your Phone

Importance of Answering Your Phone In this high tech-world it’s easy to forget how important it is to do a simple little thing like answering your phone. Many appraisers and inspectors will tell you, however, that having a live person answering phones is key to the success of their business. “Three times in the past… Read More

20 Reasons to do Business with You!

20 Reasons to do Business with You! Editor’s Note: The following was written by a home inspector in response to a client’s question about why they should do business with them. How do you measure up? 1. We answer our phone during the day. 2. We work weekends by appointment for your convenience. 3. We call… Read More