Home Inspector Marketing

Effective Marketing: Going Local

The real estate business is evolving and starting to become Internet-centric. Ten years ago most clients didn't touch the Internet before buying, today over 80 percent do. Today's real estate professionals not only have to have a website, they need a website that ranks well on the search engines. If you’re still spending money on… Read More

Slow Times: Survival of the Fittest

Editor’s Note: This survival guide for home inspectors provides valuable advice for anyone in business today. Slow Times: Survival of the Fittest By Glenn R. Curtis C.M.I. Master Inspector If the connection between naturalist Charles Darwin’s theory of natural selection and your business isn’t obvious, it should be: in tough times only the strong make… Read More