Before I started AppraiserDepot.com, I owned my own appraisal shop in Oklahoma City . Like many of you, the one part of the business that I struggled with was advertising. Since I didn't have a marketing background, I had trouble coming up with creative ideas that made me stand out from my competition.
After brainstorming for…
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Anthony Perkins, a seven-year appraiser who runs a nine-person appraisal shop in Las Vegas, Nevada, has been a Medallion “partner” for several years. Perkins decided to diversify because life as an appraiser is getting harder and because of what he sees as the enormous potential of the indoor air quality (IAQ) industry. Today, he has…
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Do we all agree that 2009 has been a challenging year so far for home inspectors? Most home inspectors I have talked to have found that work levels and incomes continue to decline. During a recent ASHI Mid-Atlantic Chapter’s monthly “Candidate Education Hour,” which I moderated, we explored in depth what services some members…
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Editor’s Note: This following marketing advice works, according to appraisers and home inspectors.
Appraisers
Good advice is to go after clients who really need your services and who are truly depending on your work product. Create a professional image and work product: website, business cards. Pay attention to how you present yourself- create and polish a 30-second…
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