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Working RE Magazine Announces New
Interactive Digital Edition
Print Advertising Now Includes Internet Space FREE
San Diego – Working RE Magazine (WRE) announces a new interactive
digital edition hosted online, including features such as advertiser
“hot” links, page-flipping and more
(click cover image at left).
WRE is now available in a cutting-edge interactive format in its
entirety at WorkingRE.com, in
addition to being mailed to 80,000-90,000 real estate
appraisers and inspectors each quarter.
Going Green
The new interactive digital format offers readers the option of
opting out of the print
edition in favor of online delivery, saving trees, energy and other
natural resources. WRE is the only publication in the
appraiser-inspector space to offer readers both print and digital
formats.
Free Internet for Print
Advertisers
With this cutting-edge technology, WRE provides print advertisers
with a FREE
Internet presence, with
embedded “hot” links in their ads, to the tens of thousands of
readers who visit the WorkngRE.com information-portal.
“There is a struggle going on in businesses in every industry today
about how best to allocate advertising dollars between print and the
Internet. Savvy advertisers understand that you need exposure in
both places to compete and succeed. With this new interactive
digital format, WRE print advertisers now enjoy some Internet
presence for free,” said David Brauner, Editor. “Now advertising in
WRE is twice as powerful and twice as cost effective.”
Awarding-winning WRE is the largest circulation magazine for
appraisers and inspectors currently publishing and is the only
publication to offer print, email and interactive digital
formats. WRE’s email edition reaches 40,000-45,000 appraisers and
14,000-16,000 home inspectors.
WorkingRE.com Information Portal
WorkingRE.com
currently enjoys significant traffic- appraisers, inspectors and
others who peruse the story library. As measured by
Urchin analytics,
WorkingRE.com had over 180,000
unique visits from March to May. This number measures visitors
one per visit.
Fresh Faces-
A wide variety of unique readers visit the site, driven by premium
content and related sidebar material referenced in the publications.
Unlike appraiser bulletin boards or membership organizations, these
are not the same visitors over and over again.
WRE expects most appraisers/inspectors who receive the print
magazine and/or are active on the Internet to visit the site one or
more times during the course of a year for the online content not in
print, giving advertisers further exposure.
Driving the Numbers
•
Print: Working RE
mails
over 320,000 print magazines every
year, and is in its seventh consecutive year of doing so.
Since first publishing in 2002, WRE has mailed over two million
print magazines. WRE has built a widely respected and well-known
brand. Print
drives readers to the site to browse sidebar information and
additional features.
•
Email:
Working RE’s email edition,
(WRE Online),
reaches
40,000-45,000 appraisers
every other week and
14,000-16,000 inspectors
once a month. This is over one
million appraiser contacts each year
and about 200,000 to
inspectors.
•
WRE’s
sister company, OREP,
has grown in seven years to
over 6,000 members,
all of whom enjoy
free access to premium content and the 200+ story library as a
benefit of membership. Many log on regularly to peruse the site.
•
OREP is one of the highest returning
sites for key words such as “appraisers and inspectors
E&O insurance” on Google, Yahoo and other search engines. OREP.org
had about 110,000 unique visitors in 2007, many of whom clicked over
to WorkingRE.com (and visa versa).
Visit the redesigned WorkingRE.com site with the new interactive
digital edition now!
www.workingre.com (click the cover image).
If you'd like to leverage the power of
the Working RE and OREP brands to sell your goods and services to
appraisers and inspectors in print, email and via its new
interactive digital edition, please contact David Brauner, Editor (dbrauner@workingre.com)
or Cary Barker, Assistant Editor (cary@orep.org). |