Working RE Magazine Announces New Interactive Digital Edition
Print Advertising Now Includes Internet Space FREE

San Diego – Working RE Magazine (WRE) announces a new interactive digital edition hosted online, including features such as advertiser “hot” links, page-flipping and more (click cover image at left).  

WRE is now available in a cutting-edge interactive format in its entirety at WorkingRE.com, in addition to being mailed to 80,000-90,000 real estate appraisers and inspectors each quarter.

Going Green
The new interactive digital format offers readers the option of opting out of the print edition in favor of online delivery, saving trees, energy and other natural resources. WRE is the only publication in the appraiser-inspector space to offer readers both print and digital formats.

Free Internet for Print Advertisers
With this cutting-edge technology, WRE provides print advertisers with a FREE Internet presence, with embedded “hot” links in their ads, to the tens of thousands of readers who visit the WorkngRE.com information-portal.

“There is a struggle going on in businesses in every industry today about how best to allocate advertising dollars between print and the Internet. Savvy advertisers understand that you need exposure in both places to compete and succeed. With this new interactive digital format, WRE print advertisers now enjoy some Internet presence for free,” said David Brauner, Editor. “Now advertising in WRE is twice as powerful and twice as cost effective.”  

Awarding-winning WRE is the largest circulation magazine for appraisers and inspectors currently publishing and is the only publication to offer print, email and interactive digital formats. WRE’s email edition reaches 40,000-45,000 appraisers and 14,000-16,000 home inspectors.

WorkingRE.com Information Portal
WorkingRE.com currently enjoys significant traffic- appraisers, inspectors and others who peruse the story library. As measured by Urchin analytics, WorkingRE.com had over 180,000 unique visits from March to May. This number measures visitors one per visit.

Fresh Faces- A wide variety of unique readers visit the site, driven by premium content and related sidebar material referenced in the publications. Unlike appraiser bulletin boards or membership organizations, these are not the same visitors over and over again.

WRE expects most appraisers/inspectors who receive the print magazine and/or are active on the Internet to visit the site one or more times during the course of a year for the online content not in print, giving advertisers further exposure. 

Driving the Numbers
• Print: Working RE mails over 320,000 print magazines every year, and is in its seventh consecutive year of doing so. Since first publishing in 2002, WRE has mailed over two million print magazines. WRE has built a widely respected and well-known brand. Print
drives readers to the site to browse sidebar information and additional features.

• Email: Working RE’s email edition, (WRE Online), reaches 40,000-45,000 appraisers every other week and 14,000-16,000 inspectors once a month. This is over one million appraiser contacts each year and about 200,000 to inspectors.

• WRE’s sister company, OREP, has grown in seven years to over 6,000 members, all of whom enjoy free access to premium content and the 200+ story library as a benefit of membership. Many log on regularly to peruse the site.

• OREP is one of the highest returning sites for key words such as “appraisers and inspectors E&O insurance” on Google, Yahoo and other search engines. OREP.org had about 110,000 unique visitors in 2007, many of whom clicked over to WorkingRE.com (and visa versa).  

Visit the redesigned WorkingRE.com site with the new interactive digital edition now!
www.workingre.com (click the cover image).

If you'd like to leverage the power of the Working RE and OREP brands to sell your goods and services to appraisers and inspectors in print, email and via its new interactive digital edition, please contact David Brauner, Editor (dbrauner@workingre.com) or Cary Barker, Assistant Editor (cary@orep.org).