volume 9

Leveraging AVM Technology: From Form-Filling to “Collateral Valuation”

Leveraging AVM Technology From Form-Filling to “Collateral Valuation” By: Darius Bozorgi & Jeff Bradford What business are you in? It’s a question that ice manufacturers should have asked themselves as the refrigeration business advanced with the invention of the refrigerator and they lost business. Or railroad tycoons pondered as the transportation business evolved from the… Read More

Importance of Answering Your Phone

Importance of Answering Your Phone In this high tech-world it’s easy to forget how important it is to do a simple little thing like answering your phone. Many appraisers and inspectors will tell you, however, that having a live person answering phones is key to the success of their business. “Three times in the past… Read More

Cost Approach: Why Sidestepping it Can be Costly

Cost Approach Why Sidestepping it Can be Costly By Gretchen Gary and Richard Vishanoff “I don’t like using the cost approach. It’s too time consuming. Market-based appraisals are always more reliable. Besides, I’m not required to include the cost approach in my appraisals. It’s not relevant anymore.” Sound familiar? If you’re skipping the cost approach,… Read More

“Comp” Checks: Turning Requests into Orders

“Comp” Checks: Turning Requests into Orders “Please check the comps first and call me immediately if the value is not there.” Sound familiar? Or the mortgage broker who calls from parts unknown asking: “Do you check comps first? I don’t want my borrower to pay for an appraisal they can’t use.”  Just as lender pressure… Read More

Changing Fortunes: Appraising to Consulting

Editor’s Note: According to Don B. Swenson, MAI, changing your fortunes as an appraiser – moving from “form-filler” to consultant- if this is your goal, requires an expanded concept of appraising that looks beyond market value as being the solution to every problem. Those who manage to make the leap from appraising to consulting are… Read More

Appraising Your Business – How to Succeed by Setting Yourself Apart

Most appraisers cringe at the very mention of “marketing.” If you played word association with a group of appraisers using “marketing” as the target, they’d throw out “waste of time,” “snake oil,” “corporate suits,” and so on. They might even suggest some unprintable words and phrases. Very few in the group would say, “The single… Read More