volume 11

Growing Web Business: Converting Visitors to Customers

Growing Web Business: Converting Visitors to Customers by Nick Gromicko A home inspector’s website should have only one goal; to convert visitors to customers. Here’s how it’s done. A home inspector’s website is not a newspaper, television, magazine or building. Unlike most websites it should not serve multiple purposes. Don’t give your visitor any freedom to find anything but… Read More

Trainee Trouble: Who’s Training Who?

While the villain in last issue’s story “Identity Theft-Appraiser Style” happens to be a trainee, employee dishonesty is not the only reason appraisers refuse to take on trainees. Veteran appraisers wanting to give back to the profession by mentoring also report that the system is getting in their way. By now, issues that discourage mentors are… Read More

Survey Results: Relocation Appraisals Trending Up

Survey Results: Relocation Appraisals Trending Up by Tina Lung, Vice President of Operations and Technology Worldwide ERC® According to a recent study and market trends reported by appraisers nationwide, now is a good time to move into relocation appraising. Appraisers coast to coast are reporting increased demand for relocation appraisals, which they attribute to higher… Read More