The home inspection business is different than any other business because you typically don’t meet your client until after he/she hires you. This means that growing your business is almost all marketing and very little sales. A key part of successful marketing is your home inspection brochure. Since your client won’t get to meet you…
Editor’s Note: If you are in business for yourself, you better believe you are in sales-selling your services and yourself. In this piece, Carson-Dunlop, a premier provider of software and training services for home inspectors, offers tips for handling client objections and landing the order.