Real Estate Appraiser Marketing

Appraising for Non-Lenders

In order to continue in this profession with a decent income, residential appraisers have to begin looking for additional clients outside of the lending industry. Non-lending clients are attorneys, accountants, agents, homeowners and insurance companies (for insurable value), among others. Attorneys need appraisals for marital assets for divorces; accountants need appraisals for estate purposes (retrospective market… Read More

Thinking Outside the Check Box

Editor’s Note: Appraiser Bryan Reynolds shows you one way to stand out from the pack in the minds of your clients: by sharpening your professional skills and thinking outside the checkbox. Thinking Outside the Check Box by Bryan S. Reynolds, AQB Certified USPAP Instructor Appraisers have had blinders on for way too long. It is time… Read More

Shining Light on Energy Auditing

Editor’s Note: Appraisers and Home Inspectors are catching the energy-auditing wave- diversifying and adding to their bottom lines. Shining Light on Energy Auditing by David Brauner, Editor As environmental concerns among Americans reach a tipping point- saving our planet, becoming energy independent, saving money on the soaring cost of energy- appraisers, inspectors and others are… Read More

Five Ways to Grow Business (Online)

Editor’s Note: Social media expert and appraiser Bill Cobb offers tips on using new technology to solve an old problem: increasing business. Five Ways to Grow Business (Online) by William D. Cobb Here are five ways to attract visitors to your self-hosted real estate appraisal blog to grow business! 1. Establish your appraisal Twitter account… Read More

Mapping for Success with Google

Editor’s Note: Matt Krodel shares a simple and cost free trick to increase business by landing your website in the “Maps” area of Google’s search results. Mapping for Success with Google by Matt Krodel, Product Manager at a la mode Whether we’re talking to real estate appraisers, real estate agents, loan originators or home inspectors,… Read More

Three Minute Marketing

Editor’s Note: This following marketing advice works, according to appraisers and home inspectors. Appraisers Good advice is to go after clients who really need your services and who are truly depending on your work product. Create a professional image and work product: website, business cards. Pay attention to how you present yourself- create and polish a 30-second… Read More