Agents/ Brokers Marketing

Search Engine Success – How to Rise to the Top

Want more visits to your website? Then be more linkable. Here’s how search engines work. Spiders, also called crawlers or bots, crawl across the Web collecting keywords and links from web pages. Spiders navigate the Web using hypertext links the same way we do. Each time a spider finds hypertext on a page, it follows the… Read More

Benefits of an Open House

Editor’s Note: According to long-time appraiser Barry Lebow, attending open houses is a great way for appraisers and inspectors to add clients, attract new business and become better professionals. Benefits of an Open House By Barry Lebow With the market slowing down, appraisers are looking for ways to drum up business. I have found first… Read More

Mapping for Success with Google

Editor’s Note: Matt Krodel shares a simple and cost free trick to increase business by landing your website in the “Maps” area of Google’s search results. Mapping for Success with Google by Matt Krodel, Product Manager at a la mode Whether we’re talking to real estate appraisers, real estate agents, loan originators or home inspectors,… Read More

Examining the Agent-Home Inspector Relationship

The home inspector’s relationship with the real estate agent is a topic often discussed among home inspectors and agents. Some home inspectors tout strong relationships with real estate associations and agents as the best way to grow an inspection business. Others say the reliance of the home inspector on agent-referrals is a key problem when… Read More