Home Inspector Marketing

Search Engine Success – How to Rise to the Top

Want more visits to your website? Then be more linkable. Here’s how search engines work. Spiders, also called crawlers or bots, crawl across the Web collecting keywords and links from web pages. Spiders navigate the Web using hypertext links the same way we do. Each time a spider finds hypertext on a page, it follows the… Read More

It Pays to be Considerate

It Pays to be Considerate By Mike Casey Many of us realize that we must be professional with our clients. In addition to completing a quality inspection report, being a professional also means being considerate. It’s easy to forget that little things impress not only our clients but sellers too.  And remember, every seller is… Read More

Benefits of an Open House

Editor’s Note: According to long-time appraiser Barry Lebow, attending open houses is a great way for appraisers and inspectors to add clients, attract new business and become better professionals. Benefits of an Open House By Barry Lebow With the market slowing down, appraisers are looking for ways to drum up business. I have found first… Read More

Shining Light on Energy Auditing

Editor’s Note: Appraisers and Home Inspectors are catching the energy-auditing wave- diversifying and adding to their bottom lines. Shining Light on Energy Auditing by David Brauner, Editor As environmental concerns among Americans reach a tipping point- saving our planet, becoming energy independent, saving money on the soaring cost of energy- appraisers, inspectors and others are… Read More

Mapping for Success with Google

Editor’s Note: Matt Krodel shares a simple and cost free trick to increase business by landing your website in the “Maps” area of Google’s search results. Mapping for Success with Google by Matt Krodel, Product Manager at a la mode Whether we’re talking to real estate appraisers, real estate agents, loan originators or home inspectors,… Read More

Three Minute Marketing

Editor’s Note: This following marketing advice works, according to appraisers and home inspectors. Appraisers Good advice is to go after clients who really need your services and who are truly depending on your work product. Create a professional image and work product: website, business cards. Pay attention to how you present yourself- create and polish a 30-second… Read More