Effective Marketing: Going Local

The real estate business is evolving and starting to become Internet-centric. Ten years ago most clients didn’t touch the Internet before buying, today over 80 percent do. Today’s real estate professionals not only have to have a website, they need a website that ranks well on the search engines. If you’re still spending money on a Yellow Pages ad or the weekly newspaper, you need to update your marketing strategy. Google is part of our daily vocabulary and there is strong competition to be on page 1 of the search results.

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